A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant

By Jeff Conant

Half literary feedback, half media research, and half advertising and marketing instruction manual, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the heritage of the Zapatista insurgency and at the communiqu?s of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications recommendations of the stream. The charm of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly potent language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly various parts of poetics and symbolism, Zapatismo has emerged as whatever completely new: a resolutely radical public family members crusade for human liberation.The first “postmodern revolution” provided itself to the area via a fancy and evolving internet of propaganda, utilizing quite a lot of media: the colourful communiqu?s of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural types. utilising persuasive exposure, myths, and logos, the Zapatistas either communicated their message and built a transparent aesthetic which could include many messages instantaneously and self-replicate on an international scale. Jeff Conant bargains an enticing and cutting edge software for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A neighborhood advisor to Environmental well-being.

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Additional info for A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

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P liii. id=10409128&ppg=53 das closed off, bridges are downed and roadblocks built, and signs go up throughout the jungle: Welcome to Zapatista rebel territory. "5 But the uprising had already stirred the Mexican psyche. With a single striking blow, the Zapatistas launched an offensive whose iner­ tia set the estahlishment off kilter, winning crucial support from many sectors of the population As Mexican anthropologist Gilberto Lopez . y Rivas points out, "It was the revelation of an identity that was always present in the formation of the Mexican nation, coming from an other­ ness that had been consistently undervalued.

The collision of modernity with peasant culture, perhaps, presents conditions where the commodified and commodifying spectacle of Debord lives alongside the "'directly lived" ex­ perience of land-based peoples engaged in age-old seasonal rhythms of prorlm:tion. Perhaps it is this "leak" in the spectacle-a still llncommorli­ £led and unalienated corner of the world, off in the periphery of South­ east Mexico-that gives the Zapatista spectacle both its allure and its power of detournement. Autonomy vs.

Conant, Jeff (Author). Poetics of Resistance : The Revolutionary Public Relations of the Zapatista Insurgency. Oakland, CA, USA: AK Press, 2010. p li. id=10409128&ppg=51 We are denied the most elementary education so they can use llS as cannon fodder and plunder the wealth of our country, uncaring that we are dying of hunger and curable diseases. Nor do they care that we have nothing, absolutely nothing, no decent roof over our heads, no land, no work, no health care, no food, no education. hildren.

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